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Forums > UK Consultants > Corporate Strategy and Organisational Development
Subject: Communicating with Staff
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David JonesUser is Offline
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Posts:14
21-03-2008 9:37 AM  
Hi. Was wondering if anyone have any examples of how Council's can communicate/consult with staff over the development of their Corporate Strategy?


David
HughUser is Offline
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24-03-2008 10:38 AM  
David

I believe this case study from Monmouthshire demonstrates an approach which supports clear staff communication, crossing the departmental silos. The approach supports the 'good behaviours' of joint working ensuring that 'more of the right work is done', while creating a dynamic mapping tool to structure strong communications and delivery programmes.

The approach is best illustrated by a local government case study, sponsored by 'Excellence Wales', in which Colin Berg, Chief Executive of Monmouthshire County Council, outlines the journey and impact from creating and delivering a community strategy (link and document attached and background below). http://www.wlga.gov.uk/uploads/publications/3285.pdf

The case study concludes that:
"through OpenStrategy a new community strategy is evolving which recognises that principles of ?co-production? with citizens and communities. Leadership of the LSP (Local Strategic Partnership) rests firmly with the Local Authority but it is not based on power but influence. The LSP also has a performance management framework that is focussed on the achievement of citizen and community outcomes, not partnership processes and outputs."

JonesyUser is Offline
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26-03-2008 10:04 AM  
Hello David

If it's a case of how to communicate your corporate strategy, do what most organisations do: tell people.

A very small number of staff might say "Oh good, a corporate strategy. That will really help me do my job better." While the majority of staff will just carry on trying to do a good job despite all the obstacles that are placed in their way.

The most important person is the citizen, the customer, the community. The next most important person is the front line service deliverer. To enable them to do a good job, they need training, briefing, up to date info, open communication, feedback, scope to make decisions and support from management.

Many organisations are built upside down, with the chief exec at the top and low level staff at the bottom. Turn your organisation the right way up and the role of senior management is that of support and asking questions. It's management that needs feedback, not staff.

And don't forget - when you ask a question, you really should listen to the answer.

I have been undertaking for twenty years, carefully designed initiatives to enable organisations to engage with staff and build strategies to which all have contributed and to which all are committed.

Collaboration is vital - especially when you consider that organisations are built vertically but the customer's experience of them is horizontal.

Pete
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Forums > UK Consultants > Corporate Strategy and Organisational Development > Communicating with Staff


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