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Author: |
Gaddon |
Created: |
3/17/2008 4:42 PM |
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Is there a difference between presentation and teaching?
Well the skills are similar, but the effects are different. In a seminar, you want to attendee to remember what happens, so being somewhat exocentric and having a gimmick is a positive advantage. When an attendee sees something that reminds them of the seminar, they will recall some of what it is about, hopefully.
A teaching session, on the other hand, should not be centred on the instructor but the information and it is how that is put over that makes a successful course. In fact, if the lesson is good the student can’t remember who taught it, but can remember the information that was put across.
How many company seminars have you been to where this has been mixed up? Especially if several companies are presenting their shows?
Pitching the seminar can be the difference between a contact 5 months down the line when a customer remembers something and a lost contact.
Let Gaddon help with your sales courses.
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